IdeaMap® Family of Products.
   Whether you are developing new products, refining communication, extending current ranges or optimizing promotions, IdeaMap® could make the difference between winners and losers.

   Over the past decade, no single development tool has been used with greater success to redefine the marketing process, systematically filtering out ideas that don’t contribute to a healthy concept, and focusing in on the key components of products and messages alike.

   With a strong foundation in conjoint (advanced trade-off) analysis and a heritage that includes many of America’s favorite brands, the IdeaMap® tool is now available as a self-authored version, for delivery over the web.

   IdeaMap®.Net enables you to design and manage your projects efficiently, quickly and see clearly and immediately the elements that will create maximum consumer potential among your consumers. Read more...