Whether you are developing new products, refining communication, extending
current ranges or optimizing promotions, IdeaMap® could make the difference
between winners and losers.
Over the past decade, no single development tool has been used with greater
success to redefine the marketing process, systematically filtering out ideas
that don’t contribute to a healthy concept, and focusing in on the key components
of products and messages alike.
With a strong foundation in conjoint (advanced trade-off) analysis and a heritage
that includes many of America’s favorite brands, the IdeaMap® tool is now available
as a self-authored version, for delivery over the web.
IdeaMap®.Net enables you to design and manage your projects efficiently, quickly
and see clearly and immediately the elements that will create maximum consumer
potential among your consumers.
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