A fast, flexible path to better results - here and now. Based on the highly-advanced technology and methods of experimental design developed by Dr. Howard Moskowitz, one of the world's leading scientists in experimental psychology. IdeaMap® combines psychology, statistics and computer technology in a revolutionary approach to market research. IdeaMap® lets you draw responses directly from consumers in an interactive, real-world setting of words, graphics and even video clips. IdeaMap® uses powerful, proprietary analytical and segmentation methodologies to learn, straight from your consumers, where their "hot buttons" are and how to press those buttons most effectively. For more information about MJI and IdeaMap® click here. No limits and no fixed ideas. Only real solutions. IdeaMap® significantly changes the way you do research. Traditionally, a company prepares a small number of alternative concepts. Research then tells you which of those concepts consumers prefer. But are you sure you've found the best of all possible concepts? In the search for the "Big Idea", IdeaMap® adds scope and certainty to your insight and intuition. Thanks to its powerful analytical engine, IdeaMap® lets you consider and assess all potential characteristics of your concept, product, package or advertisement. You don't limit the elements you examine beforehand. At the start of an IdeaMap® study - the ideation phase - the development team builds a comprehensive list of hundreds of elements pertaining to your category: Benefit statements, image statements, pictures, sound clips, video clips and/or package components. You can also include elements used by your competition, to identify their strengths and weakness. As a result, you and your development team can let your ideas flow naturally. With IdeaMap® you extract the truth dynamically from the most reliable source you have: your consumers. Meet your real customer. And be pleasantly surprised. During the interview, each consumer assesses many dozens of concepts, each concept comprising a different combination of elements. IdeaMap® rapidly ranks the contribution of different elements to the concept's persuasiveness until the optimal combination appears. Based on stimulus response - how people respond, not what they say - attitudinal segmentation goes beyond the often-ineffective division of people into demographic or lifestyle groups. Attitudinal segments reveals to you the category as it really is, not as it is thought to be. IdeaMap® uncovers powerful new segments in your category which will open up new business opportunities. Put the formidable power of IdeaMap® to your advantage. With IdeaMap®'s help, you can know your consumers, as individuals and as a group, better than you ever thought possible. Even more importantly, you can master the rules by which your category operates. By the time you're done with an IdeaMap® session, you understand - from genuine data, not guesswork - what turns your customer on...or off. We invite you to discover for yourself what a difference IdeaMap® could make in your search for the "Big Idea" in your business. Call us today at (914)-421-7400 for an IdeaMap® demonstration.